5 min, 20 slides ted talks with good ideas: Melissa Marshal communicating science 1. relevance (venn diagram. Intersection is where audience and storyteller overlap) 2. no jargon 3. no bullet pts (bullets kill!) single sentence, w picture (eifel tower, ref talk marshal talk at 1:00 min) (science - (jargon + bullets)) * relevance = understanding. her actual equation is off. it has 'relevance' in the denominator, and multiplies by "passion" which she doesn't mention at all in the talk. but you could do understanding * passion = persuasion 5 steps in 5 minutes. what could go wrong?: organize - clean - describe - upload - cite EMily Levine putting scientists in their place (?) how to make change attribute of the trickster: is the go-between hold ideas lightly, to make room for new ones short-circut people's thinking (shock of recognition = rewiring) xkcd: using only the 1000 most common words http://splasho.com/upgoer5/ imine is below. 1. You have a job you love, that helps people understand living things, like trees and animals, and what they need to keep living. You have a lot of facts about your work and want to share them with other people on computers. 2. These facts are important to you, but they also might be important to someone else. You might not even know yet who or when. Or maybe someone you work for has said you must share your facts (because they think they might be important. Wow! Who knew?!) 2. You are sure that you will want people will understand what you did. So before you have a chance to forget, you put the facts together in a group, and check that they are right, and that they all match up and make sense. Wrong facts are confusing and no one will spend time on them! 3. You will write about your facts in a story. Your fact-story will have important bits to explain it, like what you did, and where and when. If there are numbers, you will explain how you got them. Don't forget the weird parts. You put all this into a computer. If you don't know how to do this yourself, you'll need to ask for help from someone who knows how to manage facts. 4. You want everything about your facts to stay together, kind of like a book is a single thing that stays together - because a book has both the stuff to read and learn, but also a cover and jacket to hold it together. 5. your want your facts and story to last a long time, even after you stop your job, or even if you die. So you don't keep it on your own computer (because computers break). Instead, you put it into another computer which is very strong to last a long time, can take especially good care of them, and keep them together. The same people who manage these computers can help you write your fact-story if you don't know how - just ask!. 6. It's important for you to add your name and the names of other people who have helped you. You want people who see your facts to know where they came from (you), because it still is yours and no one should not forget to tell other people that they learned these facts from YOUR hard work. 7. just like I did here - because I will not pretend that I drew all these pictures myself! I am not good at drawing, and those picture are other people's work. and here is my job description: When someone's job is to study living things (like animals) and their relationship to the places they live, I help the people explain and share facts about their work so that other people can find those facts later. We group the facts together with stories about how, where and why they are important. Then we check that they are right, and that they match up and make sense. We use computers to make these facts and stories and to keep them together, so that everyone can find them easily. Computers also help facts last many years, even after the person who first found them has stopped working at a job or has died. We make sure that the name of the owner is obvious (along with names of people who helped) so that anyone who finds the work later will know where it came from and can tell others.